Why meta tags matter
The title tag and meta description are what shows up in Google search results — they don't directly affect ranking, but they strongly influence click-through rate (CTR). Open Graph tags control how the link looks when shared on WhatsApp, Facebook and Twitter/X.
Best practices
Title: up to 60 characters. Meta description: between 120 and 160 characters. Avoid duplicating title/description across different pages of the same site.
Frequently asked questions
Do meta tags affect Google ranking?
Directly, very little — but they strongly affect click-through rate, which is an important indirect signal.
What's the ideal meta description length?
Between 120 and 160 characters — beyond that Google truncates it in search results.